The Looming Opportunity for Music Managers

The opportunity that has been created for talented musicians by the internet cannot be denied.  It is increasingly becoming easier for a talented musician to make their talent known thanks to social media sites such as Facebook, Twitter and YouTube.  Depending on how much marketing a budding artist is able to do; they can go from obscurity to household name in a very short span of time thanks to the internet’s especially social media’s ability to go viral.  Under these circumstances it can sometimes take simply a good idea, a little marketing and amazing talent for a superstar to be born.

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The Hidden Disadvantage:

While the internet has made it easier for most musicians to let the world know they have talent, there is a downside that is more often than not overlooked. It is very difficult for the musician to gain the attention that they deserve at lease attention enough to make album sales and to hold sold out gigs.  This means that no matter how talented a musician, if they are not somehow able to put together great live performances, they are pretty much screwed as they will only remain popular on paper with no “paper” to show for it.

This is where managers come in because they can help an obscure band book live shows that are the only way to rise from obscurity and become something huge. Because very many artists have found an easier way to put themselves out there and make it known that they are talented, the industry has all of a sudden felt the need for more managers.

Traditionally a crowded field:

In an age where it is no longer important to go out and seek a traditional recording contract, managers are becoming more and more prominent and important in the business. This is because the manager’s role is to develop the raw talent and make sure that they are able to book as many live shows as possible. In this day and age a band’s ability to play live is certainly what will raise them from the unknown to superstar status.

In this sense the “traditional manager” who used to get a cut of the income has evolved to a manager who owns equity in an artist’s company and is essentially the artist’s partner.  The very same way that technology has made it easier for the artist to showcase their talent, technology has also made it easier for the artist and their manager to be able to communicate and interact with their fans directly.

Apps such as MusicPunk that allow the band to upload their gigs with immediate listing can ensure that all the social media attention that a new band has gained can easily be translated into concert tickets and eventually album sales meaning that the artist and manager can be able to make money off of their craft. The right music manager can make or break a band in an era where live gigs are the lifeline of a band.

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